Archive for December, 2010

Gentle Collisions in Marketing

Wednesday, December 22nd, 2010

One of the most talked about stories across the world recently was the drama of the Chilean miners—how it happened that 33 miners came to be trapped for 69 days in a hot, underground space the size of a studio apartment. This story did not lack for angles: the meticulous planning of the rescue, the ingeniousness of the technology used, the intestinal fortitude of the men themselves, even a political storyline in the role of the Chilean president. But what underpinned and trumped all of these was the emotional connection readers and viewers around the world felt with the men, their families, and the rescuers….. read more at PharmExec – Pharmaceutical Executive Magazine.