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jacobstahl, a New York PR firm, has aligned with specialty brand strategic consulting firm Vivaldi Partners to initially focus on healthcare clients. Sandra Stahl, partner at jacobstahl, said "strategic alliances are a key part of the firm's business model, noting the firms are already in engaged in several proposals." Erich Joachimsthaler, CEO of Vivaldi said it takes a strong combination of capabilities, including communications, to build and manage brands. Vivaldi is based in New York with operations in Europe, Latin America and Asia.O'Dwyer's PR
NEW YORK: Jacobstahl and Vivaldi Partners entered into an alliance combining jacobstahl's PR services with Vivaldi's brand consulting work. The partnership will begin working with healthcare clients, and the two agencies have already partnered for several proposals. Kimberly Maul June 08, 2010 - PRWeek
NEW YORK, NY (June 1, 2010) -- jacobstahl, a public relations company founded by agency veterans, announced today an alliance with Vivaldi Partners, a specialty brand strategic consulting firm headquartered in New York with offices in Europe, Latin America and Asia.
The partnership will begin in healthcare and focus on addressing the communications needs of companies and organizations looking to build strong brands, connect with customers and consumers, and achieve new growth through innovation and designing of meaningful experiences.
“We believe it takes a powerful combination of capabilities to succeed in building, nurturing, managing and leveraging great brands,” said Erich Joachimsthaler, CEO of Vivaldi Partners Group and author of 60 articles and two books: Brand Leadership: The Next Revolution in Brand Management and Hidden in Plain Sight: How to Find and Execute Your Company’s Next Growth Strategy. “Communications is a critical part of the mix, and jacobstahl brings deep experience to brand PR strategy and execution.”
“Creating strategic alliances with experienced and trusted leaders like Vivaldi is a critical part of our business model,” said Sandra Stahl, jacobstahl partner. “PR has an integral role in brand marketing, and this partnership allows us to provide our clients and prospects with the highest quality thinking and deliverables across geographies.”
jacobstahl and Vivaldi have already partnered on a number of proposals, and the two organizations will continue to seek opportunities to combine their offerings with new business and existing clients.
jacobstahl was founded in 2003 by Jeremy Jacob and Sandra Stahl and has provided strategic public relations consulting and full-service execution to a range of companies including Astellas Pharma US, AstraZeneca, Classic Residence by Hyatt, Eli Lilly and Company, GlaxoSmithKline, Panera Bread Company, and TYRX. Prior to forming jacobstahl, the partners held executive management positions at large PR firms -- Sandra at Ruder Finn and Jeremy at Manning Selvage & Lee and Ruder Finn. Sandra was also vice president of marketing communications in a start-up specializing in early detection of oral cancer, and has been published in Journal of the American Dental Association, Pharmaceutical Executive and The New Farm.
Vivaldi Partners Group consists of a unique portfolio of four businesses focused on helping companies to build strong brands, connect with customers and consumers, and help companies to achieve new growth through innovation and designing of meaningful experiences.